ShopperTrak Expects Increased Conversion Rates for the 2014 Holiday

CHICAGO, IL--(Marketwired - October 21, 2014) - The Holiday shopping season is just around the corner, and retailers are ramping up efforts in preparation for the "Holiday Creep." Over the past few years, we have seen a shift in shopping behavior, resulting in an increase in the percentage of spending that occurs during the first 30 days of the season. In 9 of the last 13 years, November spending has increased relative to the entire season. ShopperTrak, the leading global provider of location-based analytics, is expecting 2014 to follow suit.

ShopperTrak Expects Increased Conversion Rates for the 2014 Holiday